Elite Training
Learn How to

Build and Scale Your Concrete Coating Business

Get the skills, the tools, and the exact sales roadmap needed to launch your coatings business and land your first job. Not a franchise—no royalty fees ever.

18moIncubation
1:1Mentorship
4-DayTraining

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Nationally Recognized
WGN Radio Feature
Expert Verified
Industry Leader
Trusted Systems

The Reality Check

Most Businesses Fail Because They Lack Systems.

Technical skill is only 20% of the battle. You can be the best installer in the world, but if you don't have a predictable sales engine, optimized margins, and turn-key SOPs, you just own a high-stress job.

Integrity Elite is the "unfair advantage" that bridges the gap between technician and CEO.

No Predictable Sales

Stop relying on word of mouth and start scaling with a proven lead engine.

Hidden Profit Leaks

We audit your pricing and supply chain to maximize every dollar.

Staffing Headaches

Learn our systems for hiring and training crews that actually care.

Zero Roadmap

Stop guessing. Follow the step-by-step path to $1M+ in revenue.

Process Background

The Process

Three Simple Steps

01

Register

Secure your spot for the 4-day intensive workshop in Sycamore, IL.

02

Attend

Master the complete system through hands-on training with expert installers.

03

Launch

Start your business and land your first high-margin job within weeks.

The Opportunity

95% of Homes Are Still Uncoated.

The concrete coating industry is a $323 million dollar goldmine. While everyone else is fighting for the same house painting leads, you could be dominating the high-margin, high-durability floor coating market.

95% of homes are still uncoated - professional concrete floor coating

Rapid ROI

Most partners pay off their training investment in their first 3 jobs. High-margin projects help you recoup costs quickly and start building profit.

Superior Tech

Our Polyurea is 6x stronger than epoxy and becomes 2x stronger than concrete when it cures. It stands up to any weather—hot, cold, snowy, or rainy.

Infinite Opportunities

Where Can You Apply Integrity?

From residential basements to massive industrial warehouses, the applications are endless and the demand is skyrocketing.

Residential Living

In residential spaces, clients are looking to expand usable living space, enhance aesthetics, and add massive value to their homes. Whether it's a high-end garage or the ultimate man cave, the demand is skyrocketing.

Commercial Assets

For business owners, durability and safety are non-negotiable. Polyurea is chemical-resistant, antibacterial, and slip-resistant—perfect for high-traffic areas. It's the low-maintenance solution every facility needs.

Garage Floors
Basement Floors
Warehouses
Laundry Rooms
Home Gyms
Pool Decks
Backyard Patios
Walkways
Front Steps
Driveways
Bathrooms
Kitchens
Basketball Courts
Churches
Schools
Offices
Stores
Storage Units
Testimonials Background

Testimonials

What Our
Partners Think.

From the beginning of my interactions with Integrity, the success of their business model was apparent! You can tell that they set a high standard in all areas of their work and they are determined to pass this along to their partners.

Gabe T.
Verified Partner

My venture of starting out in concrete coatings was made so much smoother with the guidance of the Integrity team. Their family values and experience in the field have been key assets to me as I build my business. I'm so glad I chose to work with them.

Sherry J.
Verified Partner

The whole team at Integrity is awesome to work with. We entered this field with very little knowledge of concrete coatings and are now running our own profitable business, and growing quickly!

Kevin G.
Verified Partner

The support I get from Integrity is second to none. I've operated multiple businesses but nothing compares to this. I feel like a true partner with everyone at Integrity Coatings Distribution.

Mary H.
Verified Partner

From the beginning of my interactions with Integrity, the success of their business model was apparent! You can tell that they set a high standard in all areas of their work and they are determined to pass this along to their partners.

Gabe T.
Verified Partner

My venture of starting out in concrete coatings was made so much smoother with the guidance of the Integrity team. Their family values and experience in the field have been key assets to me as I build my business. I'm so glad I chose to work with them.

Sherry J.
Verified Partner

The whole team at Integrity is awesome to work with. We entered this field with very little knowledge of concrete coatings and are now running our own profitable business, and growing quickly!

Kevin G.
Verified Partner

The support I get from Integrity is second to none. I've operated multiple businesses but nothing compares to this. I feel like a true partner with everyone at Integrity Coatings Distribution.

Mary H.
Verified Partner

From the beginning of my interactions with Integrity, the success of their business model was apparent! You can tell that they set a high standard in all areas of their work and they are determined to pass this along to their partners.

Gabe T.
Verified Partner

My venture of starting out in concrete coatings was made so much smoother with the guidance of the Integrity team. Their family values and experience in the field have been key assets to me as I build my business. I'm so glad I chose to work with them.

Sherry J.
Verified Partner

The whole team at Integrity is awesome to work with. We entered this field with very little knowledge of concrete coatings and are now running our own profitable business, and growing quickly!

Kevin G.
Verified Partner

The support I get from Integrity is second to none. I've operated multiple businesses but nothing compares to this. I feel like a true partner with everyone at Integrity Coatings Distribution.

Mary H.
Verified Partner

What You'll Get

Training Benefits

Our comprehensive training program is designed to give you everything you need to succeed, regardless of your background or experience level.

Complete Training Package

Get everything you need in one place: hands-on technical training, sales systems, marketing strategies, and ongoing support. No piecing together information from YouTube or forums.

Learn From Real Professionals

Your instructors aren't just teachers—they're successful business owners who've built multi-million dollar coatings companies. Learn from people who've actually done it.

Fast Track to Success

Skip years of trial and error. Our proven systems compress years of learning into days. You'll know exactly what works because we've tested everything for you.

Ongoing Support Network

Training doesn't end when you leave. Get access to our community of partners, ongoing mentorship, and direct support as you launch and grow your business.

Proven Business Systems

Learn the exact processes, pricing strategies, and sales techniques that generate high-margin projects. We teach you what actually works in the real world.

Immediate Implementation

Leave training ready to land your first job. You'll have the skills, the systems, the sales materials, and the confidence to start generating revenue immediately.

Our Mission Statement

“As an industry leader with a proven track record, we will confidently aid our coatings affiliates to prosper through hard work, determination, and access to key resources for success. By implementing strategic solutions and innovation, we are dedicated to driving sustainable growth for our long-term partners and being a champion for them to live their American dream. We promise to foster an environment built on unwavering values of integrity, honesty, and transparency, encouraging each to lead a legacy business of their own.”
Our Mission Background

In Action

Watch How We
Build Success
Together.

See Integrity in action and discover what sets us apart. Learn how our hands-on training, expert support, and premium products empower entrepreneurs like you to thrive in the concrete coatings industry.

World-class hands-on mastery
Direct 1:1 business mentorship
Proprietary high-performance products

Why Start Your Business With Integrity

We Are Not A Franchise.
We Offer More For YOU.

Starting your own concrete coatings business gives you the freedom to work for yourself. Find success knowing you're offering the best products with a family of experts to support your venture every step of the way.

No Franchise or Royalty Fees
No Product Minimums
Unlimited Growth Potential
Proprietary Products
01.

Onsite Sales & Installation Training

Receive personalized, one-on-one training that ensures you're equipped to excel from day one. Our team was once right where you are: receive expert advice, support, and mentorship from the many pros on our team.

02.

Proven, Scalable Business Model

Dive into the thriving world of concrete coatings and invest directly in everything you need to start your own business. Our partnership means more profits for you from the get-go with a model that scales with your ambition.

What You Get

Everything You Need to Succeed

Scale with Integrity

4-Day Private 1:1 Training in Sycamore, IL
18 Months of Bi-Weekly Strategic Coaching
Turn-Key SOPs & Business Manuals
Trailer Buildout & Equipment Lists
Growth Team Direct Access for Marketing & Strategy
Industry Supplier Network Access
No product minimums — Order as you need it

Investment

Scale with Integrity
$5,000
Upfront Activation - Paid Before Training

18-month business incubator program with comprehensive support and resources

0%
Royalties

Keep 100% of your profits. No ongoing fees or royalties ever.

No hidden fees. Everything you need to build your regional empire is included in your Scale with Integrity partnership.

Q&A

Common Questions

Is this a franchise?
Absolutely not. We are not a franchise. Integrity offers more for you with no franchise fees, no royalty fees, and unlimited growth potential. You keep your brand, your name, and 100% of your profits.
Are there any franchise or royalty fees?
No. There are no franchise fees and no royalty fees. Our partnership model means more profits for you from the start, with unlimited growth potential.
What kind of training do you provide?
We provide comprehensive, hands-on training including one-on-one onsite sales and installation training. You'll leave equipped with the skills, systems, and confidence to excel from day one.
What products do you use?
We use proprietary Polyurea floor coatings that are 6x stronger than epoxy and become 2x stronger than concrete when they cure. Our systems can stand up to any weather—hot, cold, snowy, rainy—meaning you can start your coatings business anywhere in the country.
Do I have product minimums?
No. There are no product minimums. You order product as you need it, giving you flexibility and control over your inventory.
What kind of support can I expect?
You'll receive comprehensive support from sales to installation. We're here to assist every step of the way with constant support, expert advice, and mentorship from our team of professionals.
What opportunities are available in this industry?
The concrete coatings industry is a $323 million market growing at 4.9% annually. Only 5% of homes in the U.S. are coated, meaning there are plenty of opportunities in residential garages, basements, commercial spaces, warehouses, and more.
What equipment do I need?
You'll need professional-grade equipment to get started. We provide a turn-key gear list and leverage our supplier relationships to help you get the equipment you need at competitive prices.

Why Our Training

Learn From Industry Experts

Our hands-on training program is designed by professionals who've built successful coatings businesses. You'll learn proven techniques, industry secrets, and the exact systems that generate high-margin projects.

Integrity Coatings Distribution Training Team

Hands-On Learning

No theory-only classes here. You'll work with real materials, real tools, and real techniques. By the end of training, you'll have completed actual installations yourself.

Proven Systems

Learn the exact sales and installation processes that have generated millions in revenue. We teach you what works, not what sounds good in theory.

Ready to Get Started Background

Ready to Get
Started?

Fill out the form below and our team will reach out to get you more information about the Scale with Integrity program and answer any questions you have.

Request More Info

Fill out the form to get more info